Microsoft Picks Up Another Ad Startup: Rapt

ill Microsoft’s hunger for advertising startups sever be satiated? Even as it continues to pursue the big Yahoo merger, it keeps picking up small startups to fill out its advertising software business. A couple weeks ago it was micro-segmenting software startup Yadata (for $20 to $30 million) . Today it is Rapt (the price was not disclosed). Rapt offers Web-based “yield-management” software for Web publishers to help them manage their advertising inventory based on price and other factors. According to AdWeek:

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Sakthi