Create Web services for real-time scoring using DB2 Warehous

A major trend in business intelligence is to create actionable results and use them to drive operational business decisions in call center or back-office applications. The best way to take advantage of such results in the context of operational business processes is by using service oriented architecture (SOA). A business application can invoke information services to gain access to the aggregated, cleansed information in an enterprise data warehouse. This article describes how to build real-time scoring analytical Web services with DB2 Warehouse V9.5 Design Studio. These Web services apply a data mining model to current data to predict a value, a customer segment, or a cross-sell opportunity. These services can be used across several industries to compute, in real-time, cross-sell recommendations using association models, propensity to buy using prediction models, or risk scores in banking and insurance. The results of these computations can be used to drive operational business decisions.

For more information http://www.ibm.com/developerworks/db2/library/techarticle/dm-0712bendel/index.html?S_TACT=105AGX54&S_CMP=A1214&ca=dnw-848

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